Via my twitter feed, I recently ran across Black Enterprise's "Be Next 2010" which is their yearly feature on young, up-and-coming black entrepreneurs. Hoping to get on that list myself one day, imagine my surprise and delight to see Natasha Eubanks, fellow blogger and creator of TheYBF.com among the ranks.

With Black Enterprise featuring Natasha's success with turning her blog into a successful, full-blown company, I thought it'd be helpful today to post some tips about using a blog to launch your next project, since I know many of my readers are also bloggers with big dreams of starting really amazing ventures.


The number one reason to start a blog is that a blog helps you hone in on what you're trying to accomplish. You will never gain the readership you desire if you don't center your blog around a specific niche and purpose. The same can be said for your business or project—you will never gain the success you desire if you don't have a specific purpose. What problem are you solving with your idea? If you have an idea that will legitimately be useful to a group of people, then writing about it should attract a significant following. If you find that you're struggling to think of things to write about on your blog or people are not attracted to the things you are writing about, then perhaps that is evidence that your blog and your project need some tweaking.

Another blatant reason to start a blog is that blogs are a free/cheap way to get online. I don't know about you, but I never have a ton of cash to blow on web designers and hosting just to put up a website. Blogs are a perfect solution because in nearly all cases, they are free to start and come with free hosting. If you want your blog to reflect your own domain (i.e. www.yourbusiness.com), many blogs can do that for just the cost of the domain name (generally $10 for a whole year). When bootstrapping a new venture, there's really no reason to have a "standard website" when your first starting out, as many blogging platforms have free, professional templates you can use instead. Furthermore, a blog can provide all the information a standard website would have if you simply set it up right. Make sure all the info a potential customer would need about your company is easily found on your blog, and voila! You are good to go!

Speaking of customers, a blog is a great way to build your potential customer base. Once you gain a significant readership to your blog, you can begin marketing your project directly to your visitors, as they are likely to already have an interest in your idea since they keep coming back to read your blog.

A blog is also a great testing place for potential products or services. Thinking of launching a new t-shirt line? Write a few post about if first and get your readers involved. Read their comments and listen to what they have to say before you spend money on that new project. What you think is a great idea might not be so if you're truly targeting your readers as customers. Take you reader feedback seriously; it can save you from spending thousands on a new but poorly planned idea.

The point is if you have enough moxie to start up a blog a get it to a mildly successful point, then you can probably do the same with a business.

Have you had success with blogging? Are you just starting out but are dying to be the next "YBF" blogger? Share your thoughts in the comments box or email me at thinkandgrowchick [at] gmail [dot] com.